The Alluring Charms of Mykonos – Playground of the Super Rich

The Greek island of Mykonos is known as a party destination. The global elite poured money into the island, transforming it into an ultra-luxurious modern playground.

Each night, guests spend between 50,000 and 100,000 euros (1.3 and 2.6 billion VND) per person. Hotel rent is over a million pounds per month (more than 28.2 billion VND). The thin striped T-shirt is the only item that costs 1,200 euros (31 million VND).

Mykonos is an island in Greece’s Cyclades group of islands. It is relatively small, covering only roughly 85.5 square kilometers and rising 341 meters above sea level.

Private but haughty

Mykonos impresses tourists with a stunning regal aspect from afar. A number of tall and opulent constructions undulate across the island’s ground. All of them are painted white and shine out in the bright sunlight.

“Here, you can’t find a bucket or a spade, but a Gucci handbag worth 10,000 euros (VND 258 million) or a graffiti worth 250,000 euros (6.45 billion VND) is a lot,” Anna, the hostess who shuttles visitors in and out of Nammos beach club, says. Unlike most beaches, where you may rent (or sell) cheap fishing gear, Mykonos does not cater to any “get back to nature” activity. The island has historically drawn a huge number of super-rich visitors. They keep pouring money into it, and they enjoy spending it.

“Our customers are not the type of people who would buy things like that,” Anna adds. If you’re wondering who the “customer” she’s referring to is, consider some of the world’s most famous people. It’s supermodel Kate Moss (UK), singer Lindsay Lohan (USA), singer Ariana Grande (USA), businessman Philip Green (UK), footballer Wayne Rooney (UK), and athlete Usain Bolt (Jamaica)… Mykonos has returned to become richer as a result of these individuals generously “stretching over their brow.” It evolved from a small coastal fishing town into a paradise among paradises.

A plate of sea bass sashimi at Nammos restaurant costs 200 euros (5.2 million VND). Six security officers in black polo shirts and shorts stood erect in front of the dance bar on the floor, where young and elderly were fainting to the melody of R&B. Only those who have reserved a table in advance are permitted to attend. Every night, visitors cheerfully spend 50,000-100,000 euros (1.3-2.6 billion VND) per individual. The guards’ job is to keep anyone not on the list from trying to “sneak” in. Their consumers prefer seclusion and dislike being in the spotlight. However, simply visiting Nammos was too showy to flaunt his wealth.

Also see: Mykonos’s one-of-a-kind beachfront town34 bottles of Veuve Clicquot champagne were on the table of Australian consumer Shani Grimmond (a powerful Youtube Influencer with 1.4 million followers). Each bottle costs €1,000 (VND25.8 million). In 2017, millionaire Philip Green (UK) shattered dishes and sprayed champagne with real estate mogul Robert Tchenguiz (UK), businessman and wife Kardashian Kris Jenner (USA), and designer of Tommy Hilfiger (American luxury apparel firm) at Nammos. Unfortunately, not long after the party, he lost a huge portion of his fortune, eventually falling from 66th to 156th place in the UK’s list of richest people.

From extravagant to insane

Many additional well-known people are among the Nammos clientele. For example, racer Lewis Hamilton (UK), supermodel Bella Hadid (USA), supermodel Heidi Klum (Germany), singer Nicole Scherzinger (USA), actor Leonardo DiCaprio (USA), and others. They can easily spend 5,000 euros (129 million VND) per day renting a personal tent to play on the beach.

According to Mykonos’ historical history, the island was only discovered in 1920. Archaeologists and antiques hunters utilize it as a base because it is close to Delos Island, which has many ancient monuments. Former first lady of the United States, Jacqueline Kennedy Onassis, and her second husband, shipping billionaire Aristotle Onassis, visited Mykonos to play in the 1960s.

Following her were famous seductive actors of the time such as Grace Kelly (USA), Brigitte Bardot (France), and Sophia Loren (Italy). Pierro Aversa, an Italian-American painter, collaborated with a local fisherman named Andreas Koutsoukos to build a gay-friendly tavern in the 1970s. Mykonos has recently emerged as a popular location for LGBT tourists.

As usual, wherever celebrities go, the super-rich follow. Nammos is a deep-water natural harbor near the mouth of Psarou Bay. It is a little modest, but it is adequate for boat parking. The Nammos beach region immediately became the most desirable place in Mykonos. Every day, scores of luxury yachts visit this little seascape. Each yacht is worth approximately $300 million (6,942 billion VND).

If driving a private yacht to Mykonos is not feasible, super-rich guests can rent a superyacht from Nammos for 480,000 euros per week (12.4 billion VND). When visiting Mykonos, both Google co-founder Larry Page (USA) and actors Tom Hanks (USA) and Hugh Jackman (Australia) had chartered Nammos’ yacht.

Nammos has a private helipad ready to welcome those who do not wish to touch the sea. In addition, they rent helicopters for 3,500 euros each 35-minute journey (90.3 million VND). Nammos Village (Nammos Village) is located behind the pub “no reservation, no entry”. There are 20 kiosks in the “village” selling branded, exclusive goods. The price of a single striped maple shirt is 1,200 euros (31 million VND).

Visit magical Greece as well.

Nonetheless, Nammos Village features a gallery that sells artworks such as graffiti by renowned graffiti artist Alec Monopoly (USA). They start at 200,000 euros each plate (5.16 billion VND) and go up from there. Then there are objects, models, art products, and so on that have no aesthetic significance at all. The entire thing is merely “unique” to satisfy the yearning “only I have.”

Possibilities for seasonal workers

There were no local fishermen around Nammos. Real estate investors have purchased all of the land, transforming the neighborhood into an opulent utopia that only serves the wealthy. In addition to Nammos, Mykonos has another super-rich club, the Scorpios. In large parties (held on Tuesdays, Thursdays, and Sundays every week in high season), Scorpios welcomes 2,000-3,000 people. Oddly, the Scorpios bar doesn’t play Greek music at all.

Throughout Mykonos, there are many 5-star hotels and private villas. Rent starts at 1 million pounds per month (plus 28.2 billion VND). They are all quite roomy and pleasant. According to analysis by real estate agents in Mykonos, the size of the “place of residence” is extremely important. Super-rich guests are used to comfortable living spaces. They will be uncomfortable if they are locked in a small “world”.

The largest house on Mykonos is a private villa, measuring 1,400 square meters , with a rental price of 330,000 euros/week (8.52 billion VND). In the villa, there is a 24/7 service staff, including housekeeper, chef, assistant cook, room service and laundry staff.

Many local residents complain, it is only because of billionaires that real estate prices on Mykonos skyrocket. Land is so expensive that it’s okay to sell it, but not to buy it back. The internal price of renting a tiny room for temporary accommodation is also 400-600 euros/month (10.3-15.5 million VND), 2-3 times more expensive than the average rental price in Greece.

But on the contrary, many super-rich guests also create high-paying jobs. “Earning money here is both easier and more affordable than in Pakistan or Athens (the capital of Greece),” said 18-year-old Yazar Abbsa (Pakistan). “I’ll have to run back and forth, serving for my breath, but the pay is higher than anywhere I’ve ever worked.”

See also: Kalambaka, another beauty of Greece

Therefore, during the peak tourist season, employees of bars, restaurants, hotels, traders, cleaners … from mainland Greece (which has an unemployment rate of up to 40%) flock to Mykonos. They exchange short hard service time, for money enough to fight hunger for the whole year.