The Atlanta rapper 2 Chainz has made it abundantly obvious that attractive girl are not the only individuals who enjoy trap music.

What began as a marketing stratagem for his most recent album, “Pretty Girls like Trap Music,” has ignited a media hysteria and spurred conversations long after the campaign has concluded.

 

Michael Wortham, minister of young adults at the historic Ebenezer Baptist Church in Atlanta, Georgia, thought the move – painting a modest house in metro Atlanta pink to resemble the album cover of his latest project and writing “TRAP” in large letters on the front – was a marketing campaign.

 

“I cannot dispute that. I’ve never seen a similar marketing strategy for an album,” he told NBC News, adding that as a devotee of the genre, he appreciates not only its musicality but also its art form.

In the 1990s, Atlanta performers such as Outkast and Goodie Mob contributed to the emergence of trap music as a subgenre of hip-hop. However, the culture did not begin to dominate popular culture until recently.

 

 “The ‘trap’ is an actual circumstance for many people,” he stated. “There are actual people struggling with the trap of reality every single day.” These experiences are highlighted by the music, which is the expression of those experiencing them.”

For this reason, Wortham is concerned about the recent interest in snare culture.