Rapper 2 Chainz from Atlanta has made it very clear that other people appreciate trap music in addition to attractive girls.

A marketing ploy for his most recent album, “Pretty Girls Like Trap Music,” turned into a media frenzy that continued long after the campaign was over and sparked discussions.

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The decision to paint a humble house in metro Atlanta pink to mirror the album cover of his most recent effort and write “TRAP” in giant letters on the front was perceived by Michael Wortham, minister of young people at the historic Ebenezer Baptist Church in Atlanta, Georgia, as a marketing ploy.

 

“I cannot contest that. As a fan of the genre, he said, “I respect not only its musically but also its art form. I’ve never seen a similar marketing campaign for an album.

Atlanta artists like Outkast and Goodie Mob helped hip-hop’s subgenre of trap music gain popularity in the 1990s. However, it took until recently for the culture to start to dominate mainstream culture.

 

He said, “The ‘trap’ is an actual situation for many people. There are real folks who battle reality’s trap on a daily basis. The music, which is the expression of individuals experiencing them, highlights these sensations.

Wortham is worried about the recent snare culture fascination because of this.