Doja Cat partners with BMW on the exciting ‘Road to Coachella’ campaign, showcasing a unique wrap

Doja Cat has teamed up with BMW for a new campaign that involves a unique cover for the automaker’s electric iX Sports Activity Vehicle. Doja Cat is one of the artists bringing their individual archives to Indio this month for the return of Coachella.

BMW has hired Doja and other creatives for a comprehensive campaign honoring the i4 Gran Coupe and iX Sports Activity Vehicle models as the official vehicle partner of the event. On the wrap, The Planet Her artist worked with renowned photographer David LaChapelle and frequent collaborator Brett Alan Nelson.

Doja clarified in a statement what her Coachella audiences can look forward to.

Doja said, “The Coachella performance I’m currently preparing encapsulates everything I’ve done since day one.” Doja will play in stadiums with The Weeknd later this year. “I never take pleasure in repeating the same action. Instead of avoiding something, I want to embrace it. Being employed by BMW, a famous brand, is an honor. At Coachella, keep an eye out for rides with Doja influences.

Take a closer look at Doja with this personalized wrap honoring Coachella. The Road to Coachella campaign also includes contributions from Tremaine Emory, who was just named the new creative director of Supreme, Evan Mock, Nyjah Huston, Dixie D’Amelio, Victor Cruz, and others.